Top 10 Trust Building Techniques

Building trust is one of the most important ways to ensure that you get repeat business from your customers. Though having a merchant account may not garner any trust on its own, there are always ways to use what you have to build up your company’s reputation. In no particular order, here are the top 10 trust building techniques between you and your clients to ensure that you continue getting their business.

1. Advertise your SSL Certificate

People like knowing that your website is secure and that their information will not be compromised. By advertising your SSL certificate, you put their mind at ease when it comes to the safety of their information.

2. Ask for Online Reviews

Online reviews are a powerful way to build trust. When you receive enough positive reviews online, your business gains a favorable reputation in the eyes of the public.

3. Customer Service Availability

When customers have questions or concerns, it is important that they are able to quickly get those concerns addressed. Think about your own experience with a merchant account. If a problem arises, it is important you can quickly resolve it. This is where a customer service team comes into play being part of the top 10 trust building techniques.

4. Respond to Reviews

Reviews are definitely helpful, but your response to these reviews can be even more helpful. Make sure to respond to as many reviews as possible, especially negative ones. The key is to make sure that you respond in an understanding and productive fashion.

5. Offer a Service Guarantee

Service guarantees go a long way to building trust with potential customers. They show that you believe in your product or service and will back it no matter the situation.

6. Get Involved in Your Community

By involving yourself in community activities, you are choosing one of the top 10 trust building techniques. This is a powerful way to build trust and promote your brand.

7. Promote a Charity Event

Beyond just involving your business in the local community, promoting a charity event can be a powerful way to build trust while branding your company. If you have the resources, you may even consider sponsoring this type of event.

8. Keep a Social Media Presence

Social media marketing has become a recognized and accepted way to build your business. Despite what some experts suggest though, it does not replace traditional marketing efforts. Instead, it is a powerful tool that you can use to build a significant amount of trust. When people connect to you on social media, they feel closer to your brand and will more easily relate to what you offer.

9. Handle Refunds Promptly

If you do receive refund requests that fall within the proper time period, make sure to make the refund immediately and follow one of the top 10 trust building techniques. In some cases, you may want to even stretch your refund policy if a weekend, holiday, or other circumstance might be involved. Having a happy refund experience could be more rewarding than keeping the sale and receiving a load of bad reviews.

10. Have an Attractive Website

This often gets overlooked by some industries. Having an attractive website design goes a long way to building trust. People want to be able to easily navigate your site while having a visually appealing interface.

Overall, these 10 steps should not take that much extra effort on your part. They are all worth the time and energy they do require and will help ensure that your business is trusted by all of your potential customers. Take the time and energy to implement these, and you will find that your sales reflect it.